Super Bowl 1
Second quarter
Early in the second quarter, Kansas City drove 66 yards in six plays, featuring a 31-yard reception by receiver Otis Taylor, to tie the game on a seven-yard pass to Curtis McClinton from quarterback Len Dawson. But the Packers responded on their next drive, advancing 73 yards down the field and scoring on fullback Jim Taylor's 14-yard touchdown run with the team's famed "… MorePower Sweep" play. Taylor's touchdown run was the first in Super Bowl history. This drive was again highlighted by Starr's key passes. He hit McGee for 10 yards on third and five; Dale for 15 on third and ten; Fleming for 11 on third and five; and Pitts for 10 yards on third and seven to set up Taylor's TD on the next play.

Packers' defensive linemen Willie Davis (left) and Henry Jordan (right) sack Chiefs' quarterback Len Dawson (middle) during the game.
Dawson was sacked for an eight-yard loss on the first play of the Chiefs' next drive, but he followed it up with four consecutive completions for 58 yards, including a 27-yarder to Chris Burford. This set up Mercer's 31-yard field goal to make the score 14–10 at the end of the half.

At halftime, the Chiefs appeared to have a chance to win. Many people watching the game were surprised how close the score was and how well the AFL's champions were playing. Kansas City actually outgained Green Bay in total yards, 181–164, and had 11 first downs compared to the Packers' 9. The Chiefs were exuberant at halftime. Hank Stram said later, "I honestly thought we would come back and win it."[25] The Packers were disappointed with the quality of their play in the first half. "The coach was concerned", said defensive end Willie Davis later.[25] Lombardi told them the game plan was sound, but that they had to tweak some things and execute better.[42] Less