Super Bowl XII Logo.svg
Dallas Cowboys
(NFC) Denver Broncos
(AFC)
27 10
1 2 3 4 Total
DAL 10 3 7 7 27
DEN 0 0 10 0 10
Date January 15, 1978
Stadium Louisiana Superdome, New Orleans, Louisiana
MVP Randy White, Defensive tackle; and Harvey Martin, Defensive end
Favorite Cowboys by 6[1][2]
Referee Jim Tunney
Attendance 75,583[3]
Future Hall of Famers
Cowboys: Tex Schramm (team administrator), Tom Landry (coach), Mi… Moreke Ditka‡ (asst. coach), Tony Dorsett, Mel Renfro, Roger Staubach, Randy White, Rayfield Wright‡ elected as a player.
Broncos: None
Ceremonies
National anthem Phyllis Kelly of Northeast Louisiana University
Coin toss Red Grange
Halftime show "From Paris to the Paris of America" with the Tyler Junior College Apache Belles, Pete Fountain, and Al Hirt
TV in the United States
Network CBS
Announcers Pat Summerall and Tom Brookshier
Nielsen ratings 47.2
(est. 78.94 million viewers)[4]
Market share 67
Cost of 30-second commercial $162,000 Less