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CAL JAM 1974  California Jam Jam I ad.jpg California Jam 1974 Genre	Hard rock, progressive rock, heavy metal Dates	April 6, 1974 Location(s)	Ontario, California, USA Founded by	ABC Entertainment, Sandy Feldman and Leonard Stogel Attendance	250,000 (tickets sold) California Jam (also known as Cal Jam) was a rock music festival co-headlined by Deep Purple and Emerson, Lake & Palmer, held at the Ontario Motor Speedway in Ontario, California, on April 6, 1974. It was produced by ABC Entertainment, Sandy Feldman and Leonard Stogel.[1] Pacific Presentations, a Los Angeles-based concert company headed by Sepp Donahower and Gary Perkins, coordinated the event, booked all the musical talent and ran the advertising campaign. Don Branker[2] worked for Leonard Stogel and was responsible for concert site facilitation, toilets, fencing and medical. The California Jam attracted 300,000-400,000[2] paying music fans. The festival set what were then records for the loudest amplification system ever installed, the highest paid attendance, and highest gross in history. It was the last of the original wave of rock festivals, as well as one of the most well-executed and financially successful, and presaged the era of media consolidation and the corporatization of the rock music industry

California Jam I Setlists APR 6 1974 Date Saturday, April 6, 1974 Venue Ontario Motor Speedway, Ontario, CA, USA So far there are setlists of 8 gigs. Saturday, April 6, 1974 Black Oak Arkansas Black Sabbath Deep Purple Eagles Earth, Wind & Fire Emerson, Lake & Palmer Rare Earth Seals & Crofts